Today Media Research Paper Example | Topics and Well Written Essays - 2000 words

Today Media - Research Paper ExampleAdvertisements brush off distort reality. It is a one-sided stand in order to obtain corporate goals. Lastly, some reference does non have enough ability to understand advertisements purpose. Based on these reasons, the proponent was able to use important journal articles, and books in line with understanding the very nature of publicise and its impact on the society. Furthermore, other important related concepts in other fields such as psychology, and sociable science are integrated within the concept of mass communication and the social media. In doing this, further justification of the use of advertising as efficient approach in conveying cultivation is justified. The important implications of advertising in the society are also discussed based on other applicable and practical examples commonly observed in common and various ads. Introduction Certain ads are effective in conveying information to the extent that consumer persuasion is at a higher level. This persuasion at a higher level is very influential in trying to convince people of reliable ideas. For example, tobacco marketing is associated with youth take in, their behaviors towards it and their intention to smoke (Hanewinkel, Isensee, Sargent, & Morgenstern, 2010). However, anti-tobacco media campaigns are found helpful in smoking cessation (Biener, Reimer, Wakefield, Szczypka, Rigotti, & Connolly, 2006). Furthermore, anti-tobacco television ads using fear and disgust contents have been found signifi bottomlandt on resources intended for message encoding, recognition memory and emotional responses (Leshner, Bolls & Wise, 2011, p. 77). These only show that advertising is effective look of communicating ideas, information and other relevant social concerns. In particular, advertising activities are integral separate of marketing and other related social interactions that aim to promote certain ideas, opinions or products and services. For a keen-sighted period of time, ads are used to convey significant information and people are learning more things from them. The very proof why ads are effective is their continuing existence in the media, and other related mass communication today. If they are not that effective, then they should have been long banished and should never be the base options on the list among marketers and some people. However, certain ads should be banned in the interest of health, morality, annoyance alcohol, cigarettes, prescription medicine meds, etc due to the following reasons. Advertisements distort reality The advancement of technology makes it possible for advertisers to distort reality by creating much of virtual reality (Frith & Mueller, 2010). It has long been contended that advertisements tend to distort the reality, but the availability of much go technology has become the doorway to create more virtual reality. There are many addressable animated commercial advertisements today that try to dist ort the picture of reality. What the advertisers try to promote is the product itself and not the entire concept of the social reality. These highly animated commercials are without question attractive to the extent they can actually catch attention. Some of them moved out from the bound of morality and other relevant social issues. These ads might be considered the reality among children so it is important to consider that unrealistic ads should be totally