Hector Beverages

Marks, Manna, Jamming Kola Kathy, Oakum, Googolplex aka Pain, Mil aka Amman and Cle atomic number 18r, was launched last social class with the theme of home do Indian healthy crapulences/ push around Beverages Pet. Ltd. , is a disruptive entrant to the industry with the aim to change this. Priced at RSI 30 for a m alone pack, thanks to its innovative packaging and meek overheads, the drink is trying to create a space for itself with the customers of different category. As of now, scattering channel for treating paperboard is direct sales in matting market and Distributor model in GET market. So, there is no particular distribution channel for Samos. The broad objective of the Short end point project Hector Beverages Pet. Ltd. Is to suggest different segments of retail stores where paper boats charge can be created to increase its sales.The major objectives of this project were 1) As a new beverage company known for wide product portfolio Hector gave the task of Segmentatio n of retail channels in the Oneida region of NCR and exploitation a go-to market strategy for increasing penetration in this area. 2) create data tush of different stand-alone modern trade stores , traditional read stores and former(a) outlets in Oneida 3) Analyses of various areas of Oneida and its stores 4) During the course of the project covered 80+ outlets in Oneida and recommended 30 outlets along with appropriate the sales promotions strategy. For this we started with the process of segmentation of the stores on the basis of various parameters.The first one being the rate chemical group , and we defined the tar engender group based in the interviews we had with the retailers and customers in the Oneida region. objective group Based on our interviews with the retailers in Oneida region we cached a canonical sketch of the typical customers of paper boat in this region. Age 17 College goers and first Jobbers , people who like to try new beverages and flavors. These people are more health conscious than soda guzzling consumers. One reasonableness is the fact that they are out e trulyday and aboutly consume at least one beverage outside the house, either with a meal or well(p) hanging out with friends over conversation. Hence, these people similarly look for variety as they are tired of having the homogeneous flavors overtime.The most(prenominal) preferred flavors that unanimously all retailers aid sold the most were Am Rasa , Am pain and Clearer. Segmentation on the basis of presence of direct Audience in the vicinity. 1) Perfect Fit Places where the entire customer base fits into the tar puzzle at group of paper boat. These plazas encounter a lot of capableness to help increase sales tremendously. College canteens ASS College , Jayvee college , ABBES college Amity Office cafeterias -arcs , common land , Barclay These stores are visited daily by the same customers and the frequency with which these customers buy beverages is very high , almost one normal. Hence , these are he best places to finish up to our target group.Not only should these places be tapped and paper boats presence should be made paper boat can be placed and since the customers visit everyday they are likely to try new flavors and get hooked to them ultimately. gross revenue in these places result ultimately results into popularizing the flavors through word of mouth and customers will start eventually buying paper boar not Just for themselves but to take back home , for family and friends. 2) Almost there Places where at least 70 percent of the customer base fits into the target group. These are places not inside the institutes and offices but around them. The retail store that most of the college shops from outside , the passage snack store that every one goes to formerly in a while.This would include at least 40 street vendors outside offices park , Barclay in areas like sec 62, 63,58 . 3) Will get there Places where at least 50% of th e customer base fits into the target group. These include both retail stores and eateries . Eateries and coffee shops like those in Oneida , mechanism and sec 25 which offer a wide variety of nutriment and and the customers usually like it to be accompanied with a average. Matthias shops which serve motiveless snacks like Samos and other Indian variants of it , also fall in the same category. So do the bakeries . All these places , along with the food do sell some beverages and their sales are huge. Paper boat should benefit extremely from being present in these places.Another category here are the retails stores in the areas which are frequented by our target group like the ones in B block market of sector 62 , TOT mall , orbit 25 market. Also kiosks on the metro stations cafe chum come under the same category. 4) Get in the house This refers to the advanced trade stores. This is not for our target group specifically , this is the route to get into customers home and achieve a status of being on the shoppers list. super bazaar in sec 18 , Spencer and easy day would all fall in this category. Segmentation on the basis of sales This will help us Judge the potential a particular place/segment has to increase the sales of paperboard. To get the Judgment right we hand categorized stores into tercet stores.To make the potential that the store might have paperboard we have marked the stores on the basis if the sales of cocoa palm green goddess since that is one beverage each one of Hess stores stocked and no other beverage was uniformly present in all the stores. follow coco cola sales will help us understand the amount of sales that can be generated for a beverage in these stores and paper boor needs presence in these stores to take a share of those sales . On these basis we have distributed the stores in to three categories 1) High 2) Medium 3) Low The names are self informative and depend entirely on the sales volume of coca cola from these stores . All stores are marked on the high medium low scales in the excel , so please refer to the excel to get a better understanding of the individual store status.