Benziger Family Winery Essay

In the persona of the Benziger Family Winery, is organism faced with the purpose of whether or non Chris Benziger should invest in an ISO 14000 certification. The answer is yes, he should copy the certification in an attempt to strengthen his knowledge that his order already has ab step up being environmentally friendly. This pass on strengthen his position on the market as a leader in wine industry. In pursuing the certification, he pull up stakes also educate other growers on the importance of a strong environmental management system. This pass on operate them want to take those same locomote to help promote their line of credit to be more like him.By getting the ISO this will hike can his environmental policy that he strongly applies to the daily routines for back up the company conserve resources and prevent pollution. He is already certified by the Sonoma County Green Business Program (SCGBP) and is in full environmental compliance. As fragmentise of this complian ce, the wine maker has saved over 2 million gallons of peeing per year through recycling all wastewater. They reduced solid wastes as well as energy cost due to the construction of a wine cave built in the hillside which maintained temperature cool rich to prevent them from using electricity to cool.The Gap Analysis is the formal discover behind what the business is currently doing and where they want to be in the future. This style the need for continuous improvement is requirement in promoting the best potential outcomes for the company goals. The gap analysis identifies the gaps from what the company is doing now to what they would be doing should they apply additional resources to help improve the companys outputs. By documenting what they save done in the past, this will show what other requirements are necessary to be put in place in an attempt to maximize the companys capabilities.This may involve benchmarking as well. In this case the winery currently has annual re venues of about 15 million. They are s readiness to launch a new brand, Tribute that would be selling in the $50-$60 range at about 4000 cases per year. They would also like their exports to cast up from about 10% of sales to 20%. For Benziger, this analysis can be done at an operational level since all of his employees are well-trained on the companys environmentally friendly efforts and are shared with guests of the winery to promote the business.This is an opportunity for Benziger to bring his reputation to a high stain and cogitation towards his goal for being a world-class leader in the wine industry. Since the U.S. market is very competitive this would make him stand out since very few U.S. wineries guide their ISO 14000 certification. He could enter more markets that its consumers are sensitive to environmental products and continue expanding his business to other countries.It is stated that seemly certified with the ISO 14000 is expensive. This is an investment that wi ll pay for itself in the future. There will be revenue increases by becoming more attractive to consumers who support the environmentally safe production process. The ISO 14000 is an attempt to develop a wide accepted, uniform approach to certify that Benzigers EMS is the best way to draw and quarter a business for long term savings and making a positive contribution to the environment.In exhibit 40.4 it shows the EMS Gap Analysis and explains what policies and appendages the Benziger may or may not commit in place. It explains that he does have an environmental policy in place and that he has conducted an analysis of the clashing that it has on the environment. When it comes to legal requirements, they do not have a procedure in place. This is the responsibility of the Ranch manager and it has not been done yet. He has covered all of his objectives and has established a well-written program to achieve those objectives. He has very good structured within the winery and has deleg ated responsibilities to each of the family members as well as their other employees. However no roles have been outlined and documented yet.It is also noted that there is need for additional learn on EMS aspects. The Ranch manager seems to need assistance with organization of training and reenforcement as well. Although they are on the right track he needs to en original that they are taking all the necessary steps to continue the company professionally and in an organized fashion. one time the bed covering manager has assigned specific roles and tasks to certain team members it will not be all on him to keep the EMS running properly it will become a part of the way they do business.The last part of the evince 40.4 shows some things that they need to improve on. There is no documentation for anything the company does. He needs to be able to show records of his work to be environmentally sensitive. Several of the drafts have been started but none have been completed. It also st ates that there needs to be a regular canvass ensuring that the EMS is suitable and effective. disclose 40.5 is the Benziger Family Winery Environmental Policy. In comparison to Exhibit 40.4, the policy states the steps they are willing to take to make sure the winery is an environmentally safe and sustainable business. However, when each of the bullets are disoriented down into a series of questions as they are in Exhibit 40.4, they are not satisfying all of their own expectations. It seems as though they have a few small improvements to make that seem as though are they are not too time consuming. Once each of these steps has been achieved, they are well on their way to being more successful and more organized. If the proper steps are taken to correct the small issues on-hand, the next step for the Benziger Winery is to pursue the ISO 14000 certification. This will set the bar for how other wineries should be run and help the company become one of the top U.S. wine distributors .