Buying Behavior

in that respect atomic number 18 many a(prenominal) a(prenominal) aspects of life that publication a souls acquire doings. acquire fashion is the end process and actions of pack involved in procureing and using products and services. Influences on bargain foring behavior female genital organ be casteified into cardinal major(ip) categories situational influences, psychological influences, and substantially-disposed influences. Situational influences embroil physical surroundings and friendly surroundings. Depending on who is around at a real snip may dribble a individuals decisiveness to spoil something. Psychological influences include perception, motives, attitudes, personality, and life-styles.Although these psychological influences are very much internal they still motion mickles actions on the outside. Social influences include roles, family influences, reference single outs, social classes, and subcultures. Social influences are perhaps the int imately distinguishable influences and contribute to debaseing behavior in many ways. Influences on consumer purchase behavior perform from every(prenominal) aspects of life and have major impacts on the type, cross outs, and kinds of products people buy everyday. One of the major psychological influences on purchasing behavior is life-style.A lifestyle is an individuals pattern of living based on his or her interests, activities, and doctrines. A persons lifestyle is based off what they need, pauperization and do, this in turn effects their buying behavior. It influences what products people need, which brands they prefer, and how and when they shop. A lifestyle develops into a consistent pattern people follow in their lives. An exemplar of how a certain lifestyle affects a persons buying behavior is the unfermented shift in the United States towards a healthy and natural lifestyle. masses who privation to become healthier will buy healthy foods and maybe ask up purch ase things such as new running shoes or a gym membership. A person who is not concern with chase a healthy lifestyle would not have any motives to buy these things. My lifestyle defines what I spend my notes based on my hobbies, opinions, and interests. either month I pay twenty dollars a month for a gym membership because staying in shape is something that I value. I to a fault shop as stores such as Forever 21 and H&M because they sell trendy clothes for an affordable price.This suits my lifestyle because I like to keep up with the latest fashion without spending all of my income on clothing. I also spend a lot of money on gas for my car because I commute back and one-quarter to school. I try to use my money on gas because acquire an education is important to me. A major part of my lifestyle is lamb for animals. I have recently bought a puppy and now essentialiness buy things for him such as food, toys, and medicine. The type of lifestyle a person has, has a major impact on what types and brands of products they buy. One of the major social influences on the buying decision process are the roles a person assumes.A role is the actions and activities that a person in a particular military posture is thought to complete based on expectations of the individual and surrounding persons. People can assume many roles in life and must buy several(predicate) kinds of product for severally role. The most common example of how a persons distinct roles effect their buying decisions is the clothes that they wear. A person has different clothes that they wear at home, at the club, at the gym, and at work. They must adapt to the role they are assuming at a certain time and their clothing must suit each of these roles.I assume many roles in my life including daughter, learner, girlfriend, friend, and worker. As a girlfriend I decide where what do on the weekends and often spend money on dismissal out. As a daughter I buy food, toilet paper, and inherent good for everyones use in the house. As a student I buy pens, paper, and supplies that make me successful in doing my school work. Buying behavior is very much based on particular(prenominal) roles in life, and because peoples roles are ever changing sequentially so is their buying behavior. One of the major social influences on buying behavior is family influence.Family influence is the different influences each family member assumes in the buying decision process. All family members play a role in the families decision to buy something. There are four major roles that family members can play. The gatekeeper collects and controls reading about price, quality, and location. They do the research on the best product, brands, and places to shop. The influencer expresses his or her opinion and tries to influence the familys ultimate buying decision. The decider makes the actual buying choice.They make the final decision on what product will be purchased. However, they do not necessarily m ake the purchase that role is assumed by the buyer. These various roles show how different family members contribute to the buying behavior of the family as a whole. In my family my br other is the gatekeeper, my mum is the decider, I am the influencer, and my popping is the buyer most of the time. We all are usually the users, which are the class members who consume or use the product. I always service of process my mommy make the grocery list so I can discern her all of the food I want her to buy.Also I have traveled the most out of anyone in my family and often try to influence where we allot our family vacations. My mom does not always take my advice but she always takes it into musical score when making any decisions. An example of me in the role of the influencer is last yr when we were planning our family vacation I kept telling my parents how many things in that respect were to do in Bermuda and how much fun it would be for the whole family. We end up going to Be rmuda much to my persuasion. Family influences can also pass on from generation from generation.For example when I moved into my own apartment I always bought Snuggle fabric softener because thats what my mom always employ and I always loved the way my clothes smelt growth up. I am now loyal to the Snuggle brand because my mom was always loyal to the brand. Family members can have many direct or indirect influences on buying behavior. other social entity that affects buying behavior is reference groups. A reference group is a group that a person identities with so powerfully that he or she embraces the values, attitudes, and behavior of other group members.People often look to others in their reference group for fulgent purchase, or purchases that will be seen by others. They seek out brand patronage, learning on products, and brand comparisons from people in their reference group to help them make buying decisions. Reference groups are usually make with people that are truste d and thus the information given can affect whether a person does or does not buy a product, buys a specific brand, or buys a certain type of product.Buying behavior can be changed to be more in line with actions of other group members once a member is swayed in a specific direction. A reference group in which I perish to is my three best girlfriends. We are always giving each other advice on the best clothes, nail polish, shampoo, and even hairdressers. We all use the same products and are always sharing positive and negative feed back on brands and services. I think that my reference groups has the most influence on my buying behavior because I have such similar wants, needs, and expectations to the other members.Social class is another social influence on buying behavior. Social class is an open group of individuals with similar social rank. In the United States it is do up of three major social classes Upper American, Middle American, and turn down American. People in similar social classes also develop many similar social patterns. They have similar values, belongings, needs, and wants. The fact that people in the same social classes are so similar, they are influenced by each others actions. These influences include which brands people buy, where they shop, and what kinds of products they buy.My family falls into the upper pump class. We are careful with money but still spend it on leisure and entertainment. My parents often ask neighbors for advice when buying things such as a new lawn mower, grill, or car. As a result many of the people in the neighborhood all have John Deer lawn mowers and Toyota cars. Another social influence on buying behavior is subculture. A subculture is a group of individuals whose characteristics, values, and behavioral precedents are comparable within the group and different from those in the nearby culture.Some examples of subcultures are college students, teenagers, Latin Americans, and the West Coast. Subcultures influe nce attitudes, lifestyles, and beliefs. This affects what people in certain subcultures like and do. For example, people from Japanese culture give raw fish, and their children learn to like raw fish as well however, not many children in other places of the world eat sushi. A subculture that I am a part of is college students. College students usually have a small bud crap so we are looking for quantity everywhere quality.We buy cheap alcohol and fast food because we can get a lot of product for less money. Another subculture that I belong to is commuters. Unlike people who live at school I must spend money on gas and leave extra time to get to class. As commuters we look for the cheapest gas stations and the shortest routes to school. Subcultures influence buying decisions because most of its counter parts have very similar motives. There are many factors that influence the buying decision process. Some of these influences are social, some are psychological, and some are situatio nal.When merchandiseers are trying to market their products they need to keep in mind all of these factors. These categories can help marketers discover whom advertisements should be targeted at in order to be the most successful. They also reveal the reasons people buy what they buy which gives marketers key information that they can use to change the marketing mix to suit the buyers needs and wants. The decision buying process is a complicated process that is affected by many interior and exterior pressures.